Image credits: Isabelle Beernaert - ROUGE
Vacancy: Marketing Specialist for Dance, Theatre & Interaction (min. 32 hours)
Would you like to be part of one of the largest and most highly regarded theatre organisations in the Netherlands?
We’re looking to expand our team! With our exceptional (theatre) organisation, we offer a unique and unrivalled working environment for theatre professionals.
About us
PLT provides a stage for theatre without boundaries, embracing all performing arts. We bring theatre-makers and audiences together in such a way that the magic of theatre can be experienced and a connection is forged between the story of the performance or concert and the people in the auditorium. This ensures that people leave feeling enriched. Every year, we programme more than 1,500 events across three theatres in South Limburg: Theater Heerlen, Theater Kerkrade and the Toon Hermans Theatre in Sittard-Geleen. We are also proud partners of theatre companies and orchestras such as Het Laagland, Philzuid and Ad Mosam, and of festivals such as Cultura Nova, schrit_tmacher Festival,
JazzOUT! and Southern Blues Night.
To strengthen our team, we are looking for a passionate and content-driven: Dance, Theatre & Interaction Marketer (min. 32 hours)
Why is this role right for you?
You have a passion for creators, theatre companies and speakers who take to the stage driven by an artistic, social or thematic vision. Sometimes these are major crowd-pullers, but often they are productions that need extra attention to find their audience. You’re someone who thinks commercially and makes connections easily. But you also spot opportunities to reach new audiences with stories that
. Your work goes beyond ‘traditional’ marketing. You work at the intersection of marketing communications, artistic content and audience development. You consider how to get performances and Theatercolleges to the right audience, and where opportunities lie to broaden that audience. The content is always the starting point. What themes are explored in a production? And which organisations, communities or initiatives can you involve?
You actively build partnerships around promising productions. Sometimes you involve partners as early as the creative process; at other times, you organise an audience programme, workshop or discussion around the production. Always with the same aim: to reach more people and thereby increase the impact of the performing arts.
These are your duties and responsibilities
- You will be responsible for audience development for Theatercolleges, dance and
theatre productions. - You will develop campaigns for performances and festivals with social,
artistic or experimental themes, and will translate artistic content into
inspiring marketing concepts and audience programmes that resonate with the public. - You play a leading role in the marketing initiatives of theatre companies,
programmers and festivals, and maintain close contact with these partners. - You will contribute to PLT’s marketing policy and our branding as
a leading venue for substantive theatre and dance.
What do we expect from you?
- Proficiency in the Dutch language and grammar
- You have an affinity for art and culture and know how to link creativity to
marketing objectives. - You have an affinity for theatre, drama and dance and know how to link creativity to
audience reach. You consider the content just as important as the way in which we
present it. - You have years of experience and the higher national or university level of working and thinking required to tackle
tackle issues relating to audience reach. Experience in the cultural sector is
a plus, but not a requirement. - You think ahead, but you’re also happy to roll up your sleeves and get stuck in.
- You are able to manage budgets and keep track of costs and expenditure.
- You are curious, committed and take the initiative. You are not afraid to
and make decisions. - You enjoy working with others, make friends easily and build lasting
relationships. - You’re good at setting priorities and switch easily between different
tasks. During performances, campaigns and other busy periods,
, it may sometimes be necessary to work outside regular office hours. - You actively contribute to a positive working environment and are open to different
ideas and perspectives.
We offer
- A role within an organisation that is constantly on the lookout for opportunities in the market, responds to developments and often plays a pioneering role in new initiatives within the performing arts.
- A challenging role with plenty of scope for working independently and taking the initiative.
- An informal working atmosphere within a theatre organisation, working in a team with nine other marketing colleagues.
- The option to arrange flexible working hours by mutual agreement and one day of working from home per week.
- Regular organisational or team events.
- A one-year employment contract, with the prospect of a permanent position.
- Position in scale 6 of the Dutch Theatres Collective Agreement: (€2,872, up to €3,990, based on a 36-hour week and depending on experience).
- Travel allowance for commuting from the first kilometre up to a maximum of 40 kilometres one way.
- End-of-year bonus.
- An attractive pension scheme based on average earnings, with the employer paying 70 per cent of the contribution.
- Opportunities for further personal development within your field through training and specialisation.
Apply
If you recognise yourself in the profile above, please email your CV and a covering letter outlining your motivation, knowledge and experience to directie@plt.nl by Friday 20 November at the latest, quoting “Application: Marketeer for Dance, Theatre & Interaction”. Your cover letter is an essential part of our selection process. Interview dates will be arranged by mutual agreement.
Do you have any questions about the role? Please contact Yoram Reintjens on 045 576 85 17 or at y.reintjens@plt.nl. For more information about our organisation, please visit our website at www.plt.nl. Recruitment agencies are not to contact us regarding this vacancy.
